6 WordPress Plugins That Help Small Businesses Build Subscriber Lists
Small business owners face a unique set of challenges. They usually have limited marketing budgets and try to keep advertising and other costs to a minimum. Some of the best cloud hosting for small businesses allows budding business owners to build scalable sites without breaking the bank, and this provides a foundation to explore other areas of growth, such as email marketing.
It doesn’t matter what type of program you’re using to manage your email list; the fact is, you’ll need to be working on your efforts to increase your subscriber list constantly. According to Hubspot, the average email marketing database decays by 22% annually. This accounts for people who have unsubscribed from your email list, changed their email addresses, or simply abandoned emails that they used to communicate with brands. It’s because of this that it’s so imperative to continuously make efforts with your newsletter.
Building an email list can be a huge asset for your business. They can help increase traffic to your blog posts, increase engagement, build SEO, deepen your relationships with subscribers, send targeted offers, and ultimately increase your conversion rate. But most small business owners aren’t sure how to get people to sign up for their emails in the first place. One way to keep your subscriber list fresh is by utilizing the appropriate WordPress plugins. Here are six plugins that are easy for small business owners to start using today:
Thrive Leads is one of the best list building plugins currently on the market. Utilize a drag and drop builder to create pop ups, scroll overs, and all types of visually appealing opt-in forms. One of the best features of Thrive Leads is their extensive split testing capabilities, which allow users to see which forms are converting best in real-time. The plugin will show front-end users different form types on the live site, and within a few days or weeks, you’ll have concrete evidence on which is performing best.
Other features, like Smart Links, allow you to show different pop-ups to already-existing subscribers, which enhances the user experience for people who have already been to your site and made a sign-up commitment. You can also use the plugin to protect premium content and encourage signups for access.
Hello Bar is a notification bar that remains anchored to the top of a webpage. The notification bar can be any type of call to action, and allows you to capture attention without feeling as if your call-to-actions are overbearing and intrusive. You can customize the bar’s appearance, and it can connect to popular email marketing platforms like Aweber, Mailchimp, Campaign Monitor and Constant Contact. You can even keep track of analytics and split test to optimize conversion rates.
WP Optin Wheel
The WP Optin Wheel provides potential customers with a fun way to interact with your brand. The premise is simple: a user visits your site and sees a “Spin the Wheel” pop-up. To play the game, they’ll have to enter their email address before clicking “Spin” (or whatever verbiage you prefer to use). The visitor then has the opportunity to win free products, get exclusive discounts, or anything you dream up. The plugin allows site owners to choose the odds per wheel slice, and the wheel itself has several customization options. Plugin users have reported subscriber increases of up to 200% after implementing the feature.
Yoast Comment Hacks
It’s safe to assume that anyone who’s commenting on your posts is interesting in your content. And that’s where Yoast Comment Hacks comes in (alternatively, there’s Comment Redirect and First Comment Redirect). This plugin adds a routing option that can redirect the user to an email opt-in after they make their first on-site comment. Because this means the user is already engaging with your site, the conversion rate on a comment redirect tends to be very high, and it’s important that you leverage commenters appropriately.
There are countless benefits to hosting a contest. First and foremost, contests give your brand the ability to educate consumers in a fun, informative way. Secondly, it helps humanize the brand. And lastly, it can help increase your email subscriber lists, as well as your social followers. Of course, each of these things assists with the ultimate goal: increasing conversions.
WordPress plugins like WooBox make it easy to set up company contests. With the WooBox platform, you can set up all types of contests, from giveaways to hashtag contests. The tool comes with ready-made campaigns to help you get started, complete customization and branding control, and powerful analytics that make it easy to measure your results. If WooBox isn’t right for you, there are plenty of other WordPress contest plugins to choose from.
Listbuilder by SumoMe
Listbuilder by SumoMe aims to convert one-time visitors into loyal subscribers. It also has drag-and-drop feature functionality that makes it simple to quickly create forms. The plugin’s smart mode technology will force a pop-up to appear right when the visitor is about to leave the site. You can also time a pop-up to appear to highly-engaged visitors. And because there are now more mobile searches than desktop searches, the Listbuilder pop-ups are mobile-friendly.