8 Excellent Tips to Create an Awesome Logo
A logo is what defines a company. There are often times when people don’t know the name of the company but recognize the brand by just looking at the logo. So the logo is not just a mixture of random colors or shapes or font styles, it is the identity of the company.
It has to be catchy enough so that people remember it by heart yet it has to be simple enough so that people can easily recall and connect it to a company. Here are some tips which will help create an awesome logo for any company.
When it comes to designing a logo “simplicity is the key to success.” A logo is not a place to show off artistic skills. It doesn’t need to be elaborate and ornate. Keep it simple. That’s the trick to make people remember a logo. Create a logo that can be displayed in a large or a small place and people will still relate to the company to it even if the company name is not mentioned along with it.
Make sure a logo is flexible and adaptable to various styles and color schemes. Having a logo that looks excellent in a billboard but becomes clumsy on a shirt is not a good idea. The logo should look sharp in both large and small sizes. Another aspect of a great logo is that it should look good in multiple colors. It should be equally attractive in monotones and multiple colors at the same time.
Every company has a story behind it and that story is often described by its logo. Logos usually tell the tale of the company’s motto and the ideals it shares with the customers. So when creating a logo makes sure it has two messages in mind, one would be the obvious message that the company hopes to convey and the other is a hidden one which will allure the customers to it.
In order to capture attention, a company needs a uniquely designed logo. Creating a unique logo is where creativity comes in. Often doing a slight tweak of a pretty mundane object can create something so unique that it becomes iconic. In many cases it is seen that thinking out of the box while working with quite a common object produces something very uncommon and eye catching.
The world is a dynamic place and a logo should be bold enough for people with varied tastes. Logos shouldn’t be changed often, but it should be flexible enough so that it can be adapted to the needs of various locations throughout the world. A rigid logo that is only draws the attention of one segment of the population often fails to contribute to the success of the company.
6. Color Emphasis
This is one area where designers often pays least attention. But it’s a very strong aspect of logo designing. Colors have the capability of playing with emotions. So the right color scheme often ends up drawing the most attention. Keep the target audience in mind while picking a suitable color scheme for the logo.
Making a predictable logo is a total miss. If a logo is that obvious then why will people remember it? In order to embed the logo in the mind of potential customers, make sure it comes as a surprise and it is completely unpredictable.
When playing around with a logo, don’t innovate too much. Ideas that are too bizarre won’t be memorable. Feel free to innovate – but keep it reasonable.
Hopefully these tips offer some good guidelines when creating a memorable logo.