8 Mistakes to avoid while creating websites
Buying a domain name is easy, but creating a website that has all the elements working properly, can be a bit more challenging. Here are some tips to help developers avoid the most common mistakes when creating a website.
Not optimizing website pages for searches
Search Engine Optimization or SEO is very important to generate web traffic. Through effective use of SEO, pages can rank well in search engines like Google, Yahoo, Bing and others. This will help gain traffic through search engines, which is really important for websites. Concentrate on creating solid keywords, quality inbound links and other SEO tactics.
Not having a professional design
After gaining sufficient traffic or customers, the main thing a developer needs to concentrate on is the design of the website. The design should attract customers and provide them with all basic information related to the products and services being promoted on the site. Websites should look professional and engage potential customers.
Not being helpful
Before jumping into the design of a site, developers need to make sure that the content provided is more helpful than flashy. As everyone says ‘content is king’, the primary focus should be on content. If visitors can find the content they need, they will be back.
Not having a blog
A blog helps in connecting with a targeted audience. It’s a great way to communicate with viewers and convey a product or service to them. It also gives a business a platform to discuss future plans that can tip off customers that they need to come back for more.
Not answering customers’ questions
The main reason people browse net is to find solutions to common problems. If a site is not capable of solving these problems, then it is not serving the needs of customers. Even if the content is appealing and helpful, people may still have doubts that need clarification. Make sure to include a “Frequently Asked Questions” or helpline (chat or call) section to give visitors an avenue to address their concerms. If not, try answering visitors in the comment section.
Not educating, only selling
Today’s customers don’t only want a product, they also want to know why they need to use a product. Explain how products can help them. What’s actually in it for them to buy and use? Is it the best suited product in the market for them? These questions need to be answered. So, just providing the product content is not sufficient, educate consumers as well.
Website being static instead of dynamic
Static websites are boring, whereas a dynamic website is interesting. What makes a dynamic website so interesting is the social media interaction, content and blogging experience. So, in general having a dynamic website will help in maintaining loyal viewers.
Being clever instead of clear
Being clever may attract viewers to a site, but it will not help in keeping them engaged. In order to maintain loyal visitors try to offer clear content. This will not only help customers, but also increase the site’s popularity as being a trustworthy and professional source of information.
