11 Best WordPress Themes for Jewelry Stores 
In this day and age of online shopping and mega online stores, like Amazon, even the ‘mom and pop’ shops need at least an online presence, aka a website, if not an online store. This fact is certainly true for items as visually beautiful as jewelry. But, where do you start? Read on for the 11 Best WordPress Themes for Jewelry Stores.
Artificer, the only free design on our list, comes directly from the e-commerce website builders, WooCommerce. You can’t beat price tag as a small business owner. Built with the same WooFramework as all of their paid-for themes, Artificer has several color palettes for you to choose. It also has a:
- customizable homepage
- sticky note to highlight special messages
- sale banner
- mini-features column
As a fully responsive theme, Artificer responds and adapts to any device for optimal viewing. While you create only one simple design, there’s no need for multiple or specialized CSS files. Additionally, the plugins are just as easy to use. All of your favorite WooCommerce plugins are styled to match the Artificer theme seamlessly.
So, what’s the downside? Since the Artificer theme is free, there’s no WooCommerce support. To gain technical help from WooCommerce, you still need to use one of their paid-for themes. That means, if you get stuck, you’re on your own. Not a big deal for the small business owner with a web background or a web designer/web developer on staff. If not, you may want to spring for a theme that includes support.
The Divi theme comes with a real-time editor that lets you ‘build anything visually,’ just as Elegant Themes states. Easily update your website right on screen with its drag-and-drop feature and in-line editing, just click and type. You’ll never need a web developer or web designer. Divi is also fully responsive for all your mobile shoppers and comes with more than 20 different customizable layouts.
Powered by Elegant Themes’ Divi Builder, Divi is an easy-to-use, intuitive website builder (otherwise known as a front-end editor). You can change column widths right on the screen with its drag-and-drop capabilities or add a column or other content from its 46 different content elements.
Also among the content elements are global elements for items you want on every page or across several pages of your website. Set or edit a global element once and it changes on every page. All of Divi’s capabilities cut down on editing and publishing time, perfect for a small business. These features are what make Divi one of the 11 best WordPress themes for jewelry stores.
Aurum is a visually appealing, ultra-modern design that speeds your small business right into the future. This theme has the minimalist, black text on white background look that is trending with sophisticated websites, like Amazon and PBS.org/video. Bring your jewelry designs right to the forefront with this ultra-cool look and feel.
Since Aurum is from WooCommerce, it grants your shoppers a seamless e-commerce experience. Aurum’s simple e-commerce platform is ideal for numerous small businesses from:
And, since it’s from WooCommerce, it comes with WooCommerce’s technical support.
Highly customizable, Aurum comes with four different ‘skins’ or styles you can use. Or, create your own ‘skin’ with ‘skin builder.’ Along with these various layouts, Aurum is optimized impeccably for:
- mobile screens
- Ultra-HD, 4k, and Apple’s Retina displays
Jewelry is a fast and clean template allowing you to edit elements quickly without knowing any code. Or, if you’re the type that likes coding and wants to dig into the source code, its clean code is straightforward and decipherable. You’ll have no problem knowing which script does what. If however you do get stuck, its 24/7 free support from templatemonster.com can always help you out of a bind.
Unlike many other themes and website builders, Jewelry comes with 7 ‘ 15 high-resolution stock photo images ready to use anywhere on your jewelry store website. This complimentary stock footage can help you cut down on your graphics, photography, or model costs.
Designed to be responsive, Jewelry is:
- SEO optimized
- multi-lingual ready with over 600 customized fonts
Also, it comes with:
- 80 plus WordPress shortcodes
- customized widgets
- a fantastic product sliders to showcase your pieces
Lastly, its filterable product list makes searching for specific types of jewelry or a particular piece easy for your online shoppers. It’s a must-have for that favorite piece she’s hoping for, for the holidays, a birthday, or Valentine’s Day.
5. Massive Dynamic
Massive Dynamic probably has the largest amount of third-party plugins compared to any other theme, including plugins tailored for:
- PR and advertising
- A designer’s portfolio
- An e-commerce jewelry store
The plugins include popular ones, too, like Mail Chimp, WooCommerce, Contact Form 7, and multiple slider plugins.
Boasting a live editor that’s ‘as convenient as using Microsoft Word,’ edit text in real-time, right on the screen. Massive Dynamic is another theme with drag-and-drop design capabilities. Move columns or re-arrange content elements right on the pages and see the changes in real-time. Make your website unique with such an easy editor — a great time-saver for any small business.
Another theme based on the ever-popular WooCommerce plugin, Jewellery also comes with sample data you can import to make your website look just like the demo. Although not stated, stock photos are probably not included.
Despite the theme name Jewellery, this model works for everything from fashion, to retail apparel, to jewelry. Fully customizable, it comes with:
- a customized Admin Panel
- over 1500 icons
- unlimited color choices
- Google fonts
- Unlimited banners and sliders
- a brand logo slider
As most modern themes are, Jewellery is fully responsive, compatible with all major web browsers, and SEO optimized. It also includes a quick-access shopping cart drop-down menu in the website header adding an intuitive online shopping experience for your customers.
The WOOW theme comes with several different layouts for:
- online shopping
- product pages
- or a blog
Merely pick the layout that works best for your jewelry store whether you want a simple blog or the full e-commerce treatment. Its flexible design comes complete with an elegant, polished look, elevating your jewelry store to the height of sophistication.
Not to mention WOOW’s built-in publishing features, like the industry-accepted plugins Revolution Slider and Visual Composer. Instantly highlight your jewelry pieces in an easy-to-use slider with Revolution Slider. Add your slider to your homepage with just a few clicks to feature your best products, just add your photos. Create fluid web pages and sound design with Visual Composer’s easy page-editing UI.
8. The Jewelry Shop
Elegant and versatile design meets modern background graphic capability. Upload a background image as a wrapper for your website, while still maintaining a clean look for your featured products on your homepage.
Including premium features, like:
- 3 different product sliders
- unlimited contact forms
- a photo and a video gallery
- website sample data
The website sample data allows you to load the theme just as you see it in the demo. No designer needed. Unfortunately, the sample data does not include the stock photos, but you can upload your photos easily.
Furthermore, effortlessly embed e-commerce with great built-in UI features, like:
- product comparisons in a full-size table
- zoom-in product images
- shopping cart
- multi-step checkout
Shoppers can also put together their Wish List. A perfect idea for picking out holiday gifts or when you don’t know what to get!
9. Shiny Gems
View Shiny Gems responsiveness for yourself with the slider right on their product page from Crocoblock. See what the theme looks like from a laptop screen to a tablet, to a smartphone. Shiny Gems clean, the responsive design looks great no matter the size of the screen.
Highlighting images rather than text, it’s perfect for showcasing your jewelry with its modern white and black style. Visitors will focus on your jewelry rather than copy or a page busy with links. Your jewelry becomes the star of the show.
Shiny Gems has three different sliders from which to choose including a Slider Accordion and a RoundAbout. Focus on the jewel with the accordion while having expandable details, like cut and price, display with just a click. Add a round-robin circular gallery of your pieces to your homepage with the RoundAbout slider. So, beautiful images of your gems are always promptly displayed.
The Shiny Gems theme also includes cutting-edge, customizable features such as:
- multiple theme options
- unlimited colors
- modern typography
- filterable, searchable products
- SEO optimization
- advanced website backup
Unlike most themes, Shiny Gems even include some stock photos and the PSD files. The PSD graphic files allow you to create or edit high-definition custom graphics.
10. Blue Diamond
Blue Diamond labels itself the diamond shop theme. Packaged with a categorized front-page to organize your jewelry by gem or style. Just upload your images into the corresponding categories. Also boasting a “Services” section, you can organize your pieces by industry such as bridal or fashion.
This theme includes the ever-present WooCommerce platform for all of your e-commerce needs. Moreover, it also includes PayPal integration for secure online payments. No need to bother with complicated bank access gateways or other third-party payment applications with more expensive fees. This combination can save many a small business owner money as well as from a major headache.
As with almost all e-commerce WordPress themes, BlueDiamond is fully responsive for mobile shopping. It comes with a simple “add to cart” system. It includes an image slider. In addition to being highly customizable, it’s translation ready.
Unique among these themes, Blue Diamond also lists CTA (call-to-action) buttons amongst its customizable features. They’re a definite plus for any small business trying to increase engagement on their website. Add a CTA button to your product pages, blog pages, or forms to increase customer interaction and channel marketing.
Another black on white design, the design all sleek websites are heading toward, JigoShop is an entirely responsive e-commerce and blog WordPress Theme. You can see how the theme will look on every size screen on its product page from Crocoblock.
JigoShop has an easy three-step installation with an automatic installer to set-up the sample data for your website. The included sample data makes your online store look just like the demo. Also included are the stock photos you can use to build your site. The stock photos will help you save time and money on photography and jewelry models.
Built on Cherry Framework’s Cherry plugin, you’ll never need to know any code for creating, editing, or updating. The Cherry plugin comes with:
- regular updates
- integrated Bootstrap functions
- and tons of shortcodes
No need to know any HTML, PHP, or how to file transfer (FTP). You can do all the editing within WordPress with Cherry’s robust Admin Panel.
Along with Cherry’s intuitive Admin Panel, Blue Diamond’s theme also comes with a whole host of e-commerce features. Swiftly and effortlessly set up online shopping with integrated features such as:
- PayPal Payments to accept credit and debit cards
- free shipping or flat rate shipping
- an inventory manager
- analytics and reporting
- marketing channels and campaigns
- and setting tax rates in your Admin Panel
Lastly, Blue Diamond’s Cherry framework can also translate your website from your native WordPress language to four other languages:
- or Russian
Wrap It Up, I’ll Take It
Regardless of whichever theme you choose for your jewelry store, WordPress is an excellent platform to start a simple blog about your new and upcoming jewelry pieces, to a full-blown e-commerce website, to a website replete with marketing channels and advanced customer interaction. In this day and age of smartphones and tablets, your customers want to be able to find your jewelry selection whether browsing the web at home or on the go. No small business can do without it.