Capture and convert leads in your sleep with Picreel
The internet might be one of the most competitive landscapes out there, and among
online business owners, it’s common knowledge that the more visitors you can bring to
your site, the higher the probability that they turn into buyers or subscribers.
Nowadays, online businesses are spending more time and money than ever attracting
visitors to their site. The reality is, that after earning those visits, the majority of potential
customers leave without a trace.
Now there is a guaranteed way to harness 25% or more of those previously anonymous
prospects and turn them into profitable conversions.
Picreel is a Conversion Rate Optimization (CRO) tool embedded into your website. It
presents desktop and mobile visitors with timely offers based on their activity on the
site, their previous buying habits or their intent to exit the site. It collects data which is
then sent directly to your CRM or email automation service. Within seconds, email
marketing strategies are employed to close the sale. Picreel closes the loop in your
marketing automation strategy.
Picreel offers several lead capturing tools. Users can select from the following products:
- Reel†Personal†is the latest from Picreel and is a two-way integration with a CRM
system providing return visitors with personalized offers based on their previous
experience on the site. Data from the previous visitor purchase is drawn from the
CRM and input into the offer in real time.
- Reel†Overlay†is a targeted pop-up appearing when customers navigate away
from your site or flagged internal page. Customization options allow for timed
pop-ups deployment with targeted scrolling behavior. As customers scroll to
leave the page, a pop-up appears to direct their attention back to your products.
- Reel†Surveys†are customized forms requesting information from users. Forms
provide valuable insights used to fine-tune demographics or predict customer
behavior. Similar to overlays, these can be customized to deploy at timed
intervals or dependent on scroll behavior.
- Reel†Links†is a way to trigger customized overlays when a user clicks or hovers
over a link. When a prospect clicks or hovers above a flagged link, an overlay
appears asking them to subscribe, prompt them to navigate elsewhere on the
website, or innumerable other actions you choose.
Informing visitors of special offers, subscription incentives, and upcoming events are a
couple examples of how businesses use their targeted Picreel offers. Once the offer is
presented and an email is captured, it is sent directly to your email automation provider
within seconds. From there, you can continue to nurture the consumer relationship with
personalized email marketing. Keeping customers informed of special offers, welcoming
them to your list, and sending renewal and abandoned cart reminders all serve to
further increase conversion, acquisition, and retention rates.